Stakeholder Engagements

We work to understand client objectives, identify people and organizations that can help or

hinder achieving those objectives, create a comprehensive stakeholder engagement plan to

reach each stakeholder group with customized messaging.

We activate those who can help, and seek to address concerns of stakeholders who may

hinder.

We have worked on comprehensive, strategic campaigns to support the launch of new pharmaceutical products. We identified key players in government, payors, in patient support groups, leading medical practitioners and organizations which advocate on related issues,

created an issues map to identify the issues that matter to each to develop messaging adapted to each stakeholder group, while ensuring consistency of positioning across the

piece.

Green Tree’s stakeholder engagement work extends into the internal communications space as well. We’ve managed communications for countless corporate reorganizations, strategy changes, reductions in force and new initiatives.

We ensure all communications clearly articulate a positive vision for the future, so team members see beyond the current uncertainty, understand and embrace the new approach

and remain focused even as change occurs around them.

We’ve also managed internal communications initiatives to ensure compliance with new policies, procedures and ways of working in complex, matrixed organizations.