Green Tree Communications

You know your company is doing a lot of great work for the environment or on climate change, but are you making the most of the opportunity to tell your story?

When sustainability people focus on their work they deliver great results - but this sometimes makes it tough to also spend time with peers in public relations or internal communications to make sure people know about these great results. We can close that gap, raise the profile of what sustainability is doing, better tell the story to senior management, employees at all levels - and the outside world.

Companies can dramatically  improve results of environmental initiatives by engaging employees. Telling your people about key environmental or climate change initiatives motivates them to participate, to find things they can do in their everyday work habits that complement what the company is doing on a bigger scale - and turns them into environmental ambassadors for your company.

Consumers are better educated on environmental issues than ever before - and skeptical of claims they may see as "greenwashing." Reporters who cover environmental issues even more so.

With so many companies talking about so many issues, there's a lot of competition for media attention.

We have years of experience working both sides of the desk, as reporters and editors and also as the people creating the message and pitching the story.

We can help your message stand out from the background noise - and avoid the common mistakes people make when talking about environmental issues.

Our media training program is designed around sustainability issues, to prepare spokespeople to more effectively articulate "green" messages - and to prepare them for tough questions.